Trends & Insights
Highlights from our latest research:
- At breakfast, more and more consumers are looking for healthy premium bread that’s natural and wholesome. Full of fibres, grains and with seeds on top, so it keeps their family full until lunch.
- Weekend mornings are opportunities for rustic and indulgent handcrafted bread
- At special dinners with friends and family, premium bread gives your customers that extra chance to show off and complete their meal with top-quality healthy bread, full of flavour.