Baking Academy

Watch our short movies to step up in baking, icing and decoration French and Danish pastries. 


Watch our video to find out how to bake our pastries: French croissants or Danish maple pecan or cinnamon swirls.

Few tips:

- keep space between products as they increase during baking

- adjust temperature, not time


See our icing designs and techniques to help entice your customers to buy pastries.

Few tips:

- make sure pastries cool down after baking, than icing will not run

- warm up icing bag to ensure it runs smoothly 

- cut a  piece off the icing bag - not too small or too little to ensure a nice line of icing

Practice makes it perfect!


Be inspired by our recipe ideas on how to create instagrammable pastries.


Find out our hints and tips for how to avoid common baking pitfalls.

Our product baking guides

Mini Danish selection

This premium mini Danish selection are the perfect sweet treat for breakfast, brunch or later in the day.

Royal Danish selection

A selection of three classic pre-proved Danish pastries: Vanilla Crème Crown, Cinnamon Swirl and Apricot Crown. 

Vanilla Crème Crown

Our Vanilla Crème Crowns are baked with the original, light and crisp Danish pastry with 24 layers. 

Maple Pecan Plait

Sweet maple filling, folded between layers of crisp flaky pastry, topped with crunchy pecans.

Cinnamon Swirl

A Danish classic; with a filling of real cinnamon in a premium quality, crisp Danish pastry swirl. 

Apricot Crown

A melt-in-the-mouth Danish pastry crown, with a fruity apricot filling.

Merchandising Tips


Create a Fresh Display

To make the most of your bakery offering, ensure that you maintain a display that looks fresh and appetising.  Baking little and often throughout the day will also enable you to meet demand whilst avoiding wastage.  Arrange pastries in single-layer rows, rather than stacking, to keep each one looking perfect.

Clear Messaging

A fresh bakery offering is a key sales driver.  To make the most of it, ensure that you use signage and point of sale materials to communicate that products are freshly baked or freshly prepared on the premises.  Highlighting products that are new or seasonal flavours will also help drive interest.